Monday, September 23, 2013

The Insanely Simple Secret to Blogging Success

Most of you know, I'm teaching a new class called BLOG BITES. This class teaches you how to write titles that get noticed. The post below, written by John Jantsch explains why this skill is so important to your blogging success.  If you're a skimmer, be sure and read the part I highlighted in  RED.


The Insanely Simple Secret to Copyblogger’s Success 

Please tell me you’re reading Copyblogger . If not you’re missing out and you’re in the minority.
Copyblogger, founded in 2006 by Brian Clark , is one of the best examples of how to build a community online and turn it into a tremendously profitable business that exists anywhere. The site receives enough traffic to rank in the top 1% and its daily blog posts are shared thousands of times each day throughout social media networks.
Clark and now team Copyblogger, a force that includes well known community builders in their own right Sonia Simone and Chris Garrett, built Copyblogger by focusing on producing great content that teaches people how to sell, write, attract links and traffic and increase profits. The site’s tagline is Internet Marketing for Smart People is a nod to Clark’s mastery of Internet Marketing devoid of the snake oil used to sell so much to, well, not so smart people looking to get rich quick.
Over the course of the last few years Copyblogger has evolved into a service platform offering its own brand of WordPress oriented products that compliment so much of what the organization preaches. Tools like the Genesis Theme Framework for WordPress, Premise landing page builder for WordPress and Scribe SEO tool for WordPress allow Copyblogger to support their community with tools while creating a growing revenue stream.
Obviously I’m a big fan, but that’s not the real reason for this post. While I could go on and on about the many things that would make Copyblogger a great case study for anyone trying to build a business online, the real point I want to make is about the secret weapon that Copyblogger has exploited to create such rapid growth.
The secret to Copyblogger’s success is that they write better headlines. That’s it, pretty simple, right? They write headlines (blog post titles) that are irresistible and can’t be skimmed in your RSS reader. Their titles feature words, phases and emotions that reach out and demand your attention.
Now, once you’ve been rudely interrupted by one of the promises made in a headline, they also deliver, but it’s the study of their headlines that will teach any blogger, marketer or copywriter how to up their game and in my view it’s the fact that Clark and company are so good at this element that has led to a great deal of their success.
Thus the power of headlines!
Here are few gems to get you started and my thoughts about why I must click them.
  • How the Explosion in Online Education can Revolutionize Your Business
Who can resist words like explosion and revolutionize?
  • A Ridiculously Simple Way to Get More Revenue and Build Your Audience
We all want more revenue and more audience, but what we really want is ridiculously simple
  • How to Discover Your Hidden Remarkable Benefit
I knew I was remarkable, but that it was hiding, and now I can discover it
  • 7 Links That’ll Make You a Better Writer and Online Marketer
Ooh, the pull of numbered link lists! – and the benefit of being better too
  • The 7 Bad Habits of Insanely Productive People
Another list with negative behavior, justification for my bad habits and insane drama – click, click
  • How to Increase Your Blog Subscription Rate by 254%
How to is always good, but specific numbers mean specific advice, right?
  • 5 Landing Page Mistakes that Crush Conversion Rates
Why are we so scared of making mistakes, beats me, but I’m sure not getting crushed
Study the Copyblogger success model, but learn how to write more captivating headlines and you’ll be on the fast track to success.

Sign up for Blog Bites -  

At $20, this class is a bargain. 

Monday, September 16, 2013


Your In-Box:

1.  Sifting Emails / Managing Spam
2.  Answering Customer/Fan Emails
3.  Social Duties - birthday cards, invite responses, etc.
4.  Calendar Maintenance - updates, engagements,
5.  Travel - details and reservations
6.  Reminder prompts

Rolodex, File Cabinet, Typing:

7.  Dropbox management
8.  Transcription - notes into word documents
9.  Preparation of Powerpoint presentations

Administrative & Blogging Tasks:

10.  Transcribe podcasts/videos into word documents for show notes
11.  Format e-books
12.  Organize book notes
13.  Online research
14.  Manage blog posts - add graphics, fancy fonts, unpload
15.  View/address blog comments
16.  Billing/Paying - accounts receivables and accounts payables
17.  Preparation of presentation materials (make copies, collate)

Social Media Management Tasks:

18.  Create Facebook Fan Page, Twitter Account, Linkedin Account, Pinterest Account
19.  Schedule posts for all social media accounts
20.  Promote on social media pages
21.  Increase traffic to social media accounts

More Stuff:

22.  Create email lists
23.  Manage lists - add and remove names
24.  Create Newsletters
25.  Editing tasks - proofreading

Do you have a virtual assistant?  Do you want one?  

Thursday, September 12, 2013

The Girl Next Door Heroine....

This year my daughter is a senior in high school. Which means I'm busy doing the senior stuff and thinking things senior mom's think. Like, this is the last time we'll play softball against this team. Who am I going to laugh with when she's gone to college next year? How did she get nominated most sarcastic in her senior class when I've taught her all of her life be nice. :) Actually, I know the answer to that one. She has her daddy's warped sense of humor. Which I love in him, and I love in her.

Today, I got the CD that has all of her senior pictures. I'm going through the pictures and deciding which one's to have printed off to send out in Christmas cards, to give to Grandparents for their fireplace mantels, and to stick in my wallet for a daily pick-me-up when she's living in a dorm somewhere next year.

As I was studying them, the romance author in me kicked in. I started thinking, she'd make the perfect girl-next-door model for the new adult genre books. Of course, I'm biased, and she did get nominated most sarcastic, so maybe it's just my hopeful thinking that she has the girl-next-door heroine look to her.

This is my baby.

Pictures were taken by Radiant Photography by Sarai

My question to you - when you look at the covers of your favorite books, and they have real people, do you wonder who those people are? What they do when they are not posing for book covers?  My sassy romance book Dibs has some really great legs on the front cover. I'd like to know who those legs belong to and just who really is in those cowboy boots.